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We are proud to provide the reliable information about main events in business world, thorough analysis of basic economic trends, stories about successful companies and people, description of new waves in company management and marketing as well as the latest ideas to intensify your business.
Our readers are the people of 24-35 years with higher education and personal income above the average, owners, or top-managers in private companies, mainly. TNS Gallup Media – leading sociological centre, regularly surveying the audience for Russian mass media, created the sociologic profile of “Ko”-reader on basis of its own polls.
First issue date – December 1997
Issue – weekly on Monday
Circulation - 63 400
Format: 200х280 mm
Distribution: 84% - Moscow, 2% - St. Petersburg, 14% - province. Large cities – Smolensk, Vladivostok, Perm, Krasnodar, Nizhniy Novgorod, Novosibirsk, Voronesh, Jaroslavl, Kiev, Chishinau, Minsk
Special distribution: State Duma, local authorities, banks, financial institutions, representative offices of major foreign and Russian companies, airlines
Audience (Affinity Index):
Gender
Males — 55.5%
Females — 44.5%
Age
16-24 – 17% (105)
25-34 – 36% (193)
35-44 – 30% (148)
45-54 – 11% (61)
55-64 – 4% (33)
Education
Higher – 79% (216)
Social status
Managers – 43% (326)
Experts – 25% (150)
Clerks – 10% (79)
Students – 4% (54)
Unemployed – 3% (53)
Income
High – 37% (281)
Average – 16% (53)
Low – 4% (19)
No information – 44%(120)
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